Let’s be honest—digital marketing can feel confusing. SEO, PPC, reels, landing pages, funnels, hashtags, analytics… the list never ends.
If you’re a business owner, you probably hear things like:
“Be on Instagram!”
“Run Google Ads!”
“Post daily!”
“Do SEO—it’s free traffic!”
And you’re left wondering: Where do I even start? What actually works? And who can I trust?
At prstechmedia, we work with dozens of business owners across India who started with the same questions. This blog is for you—to explain in simple language what digital marketing really is, what you should focus on, and how it can genuinely grow your business.
1. What Is Digital Marketing, Really?
Digital marketing simply means using the internet to promote your business, connect with customers, and drive sales. It includes:
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A professional website
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Search engine visibility (Google rankings)
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Social media presence (Instagram, Facebook, etc.)
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Online ads (Google Ads, Meta Ads)
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Email campaigns
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YouTube videos, blogs, and more
It’s not about doing everything. It’s about choosing the right things—based on your goals, your audience, and your budget.
